SIMPLE IS THE NEW BOLD
For decades you have been sold on smoke and mirrors.
No more fake moods, marketing gimmicks, travel tales, or showy brand names that nobody can see anyway.
No more nonsense.
We took a bold move and stripped away everything, leaving nowhere to hide.
Instead of chasing market trends, we put people in the driver’s seat.
We offer the greatest perfume designers in the world total creative control, unlimited budgets, and a promise not to tamper with their work.
Carlos called this opportunity “Godsend”. For Patricia, it was “a dream come true”.
Luxury is indulging with the most expensive ingredients.
Catherine didn't hold back when we told her not to worry about the cost, and used the most expensive rose from Grasse.
It takes 1 ton of handpicked rose petals – enough to fill a barn – to manually extract 1kg of the rose that WF/2020 is made with.
Our planet is priceless. This is reflected in the materials we choose.
Ingredients are ethically sourced. Fragrances are created under the "Green Company" seal. Magnetic caps are made from a thermoset resin in a cradle to grave sustainable manufacturing process. 32% of the resin ingredients are plant-based and come from renewable sources.
Our packaging is made from recycled cardboard and designed to eliminate the need for a secondary shipping box. We source materials only from countries that respect the planet and the environment.
We know where to buy cheap substitutes. We choose the environment first.
No: parabens, phthalates, dyes, toxins, preservatives, animal products or animal by-products.
100% vegan and cruelty-free.