SIMPLE IS THE NEW BOLD
For decades we have been sold on smoke and mirrors.
No more fake moods, marketing gimmicks, someone else's travel tales, or showy brand names that nobody can see anyway.
No more nonsense.
The boldest statements are simple.
NO RULES. NO LIMITS.
Perfumers work as ghostwriters chasing after the latest consumer trends.
We binned market research reports and offered the most exciting perfumers in the world total creative control and unlimited budgets.
A. N. OTHER WAY
A. N. OTHER is a literary term.
We replaced an old genre that is all about vanity, with a modern story about uncompromising quality and authentic craftsmanship.
An original collection created without boundaries.