A. N. Other Way
For decades we have been sold on smoke and mirrors, to cover up how little money it takes to make a product that costs so much.
It is time to clear the smoke.
We stripped away everything. No fake moods. No models and celebrities. Not someone else's travel tales. No showy brand names that nobody can see anyway. No nonsense.
Just the finest eco-sustainable and ethically sourced raw materials.
Born to be free
Perfumers work to strict briefs, trying to recreate a vision dictated by consumer trends using the cheapest possible ingredients.
We think it's time freedom came back into fashion.
We binned the consumer trends reports and offered the most exciting perfumers in the world total creative control. No briefs. No budgets. No consumer trends to follow. No market segments to please.
What’s in a Name?
A. N. OTHER is a literary term.
It is a placeholder name for a person whose identity is not yet known, and it epitomizes what we stand for: people first.
We are rewriting an old story, bringing a new, fresh, and other approach to fragrance. For both the perfumers who create fragrances and the people who express themselves by wearing them, it's a story that puts people first.