SIMPLE IS THE NEW BOLD
Brands spend a disproportionate amount of money on marketing and gimmicks, leaving only a small budget for the product itself.
A. N. OTHER is different. We have a crystal-clear focus on what's inside the bottle. Everything else is stripped back to the barest essentials.
The confidence to spend less on nonsense lets us invest more in exceptional craftsmanship and extraordinary ingredients.
Ariella Appelbaum, Founder
David Apel won the ‘American Society of Perfumers Young Perfumer Award’ in 1991 and is one of the most recognizable stars in the industry. He also created Hall of Fame perfume Black Orchid for Tom Ford.
We wanted David for our debut collection. So, we gave him total creative control, an unlimited budget, and a promise not to tamper with his work.
The result is OR/2018. Selected by Refinery29 as one of ‘The 10 Best Niche Perfumes To Discover Before Anyone Else’.
Catherine Selig didn’t hold back when we removed the shackles of budget, and used an ingredient more expensive than gold.
There is a secret to making this ingredient. Picture a dark and chilly early morning in Grasse, as the French farmers harvest a special rose before sunrise. They handpick the tender petals while the fresh morning dew still clings to them, following a tradition that has run in their families for generations. And just as ancient is the artisanal process they use to manually extract the oil from the petals. It takes 1 ton of these rose petals – enough to fill a barn – to make only 1kg of the rose you have in WF/2020.
Try the bold perfume nominated by The Fragrance Foundation for the prestigious 'Perfume Extraordinaire' 2020 award.
"I could save us all a bunch of time right now and just say, go buy these. They are that good... This is probably the best overall house I have reviewed." (Chase Dickinson. Fragrance blogger @scentthusiast)
“I carry the entire Maison Francis Kurkdjian line and A. N. OTHER is as good as any of them.” (Nasreen. Owner of a niche fragrance boutique)
“The quality is off the scale in all the fragrances from @anotherfragrances. If you haven’t already, check out the collection of fantastic fragrances. I can’t recommend them enough.” (Steven Bishop-Wylde. Fragrance blogger @alifeinscent)
“It has parallels with Frédéric Malle, but the result is very different. A. N. Other perfumes are very unisex, very modern and very affordable.” (Lorenzo Vasini. Owner of a niche fragrance boutique)
NO COVER STORIES
A handful of multi-billion-dollar companies create perfumes for almost every brand. You see, the same perfumers design fragrances for Le Labo, Tom Ford, Byredo, DS & Durga, Frédéric Malle, and A. N. OTHER.
Brands spin expensive stories to cover up this fact.
Instead of cover stories, we put the perfumers under the limelight and let them shine. Without the distraction of gimmicks and pretense, we are free to focus only on quality. HIGHSNOBIETY called this a “revolutionary strategy”.
The entire collection is gender-neutral.
Our perfumes don't contain parabens, phthalates, dyes, or animal products.
Our brand is 100% plastic-free. The packaging is made in the US using zero-petroleum based materials. It decomposes quickly and safely without leaving solvent residue or micro-plastics.
Our caps are manufactured in France in a cradle-to-grave sustainable process. They are made from a plant-based resin and are not derived from petroleum.