No Rules. No limits. No Nonsense.

SIMPLE IS THE NEW BOLD

Find out why The Fragrance Foundation nominated WF/2020 as a finalist for the prestigious ‘Perfume Extraordinaire’ 2020 award.

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NO RULES. NO LIMITS. NO NONSENSE.

We give award-winning perfumers an open check and the freedom to create something meaningful. They give us bold fragrances designed without the constraints of budgets, creative direction, or market trends.

Explore a brand with a crystal-clear focus on what's inside the bottle.

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“Working in the business of beauty, it takes a lot for me to feel wildly excited by a scent. I am also silly for a potion from Le Labo or Byredo or Frédéric Malle, making me the toughest of critics. But I was quite literally knocked off my pedestal (couch) when these landed on my desk (kitchen bench). They feel like a fresh take on perfume and an accessible way to enjoy the wonder that is niche fragrance. And while I’m a sucker for a brand story, the lack thereof in this instance feels just as exciting.”

Emily Algar

Beauty Editor, GRAZIA

A. N. OTHER WAY

It takes confidence to dial down hype and amplify substance; To whisper when the crowd is so loud; To say no to mass retail and yes to exclusive, well-curated stores; To put your money where it matters most – inside the bottle – and pack a lot of punch in an understated guise.

So embrace your confidence and whisper with us.

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SIMPLE IS THE NEW BOLD

NO RULES. NO LIMITS. NO NONSENSE.

A. N. OTHER WAY