No Rules. No limits. No Nonsense.

SIMPLE IS THE NEW BOLD

When you simply give the best perfumers in the world an unlimited budget and leave them alone.

WF/2020. The Fragrance Foundation's finalist for the prestigious ‘Perfume Extraordinaire’ 2020 award.

NO RULES. NO LIMITS. NO NONSENSE.

We give award-winning perfumers an open check and the freedom to create something meaningful. They give you bold fragrances designed without the constraints of budgets, creative direction, or market trends.

Explore a brand with a crystal-clear focus on what's inside the bottle.

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Try 6 x 2ml samples for $25 and get your money back when you buy a bottle.

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“Working in the business of beauty, it takes a lot for me to feel wildly excited by a scent. I am also silly for a potion from Le Labo or Byredo or Frédéric Malle, making me the toughest of critics. But I was quite literally knocked off my pedestal (couch) when these landed on my desk (kitchen bench). They feel like a fresh take on perfume and an accessible way to enjoy the wonder that is niche fragrance. And while I’m a sucker for a brand story, the lack thereof in this instance feels just as exciting.”

Emily Algar

Beauty Editor, GRAZIA

A. N. OTHER WAY

Confidence to dial down hype and amplify substance; To whisper when the crowd is so loud; To say no to mass retail and yes to exclusive, well-curated stores; To strip the cover stories and pack a lot of punch in an understated guise; To put your money where it matters most – inside the bottle.

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SIMPLE IS THE NEW BOLD

NO RULES. NO LIMITS. NO NONSENSE.

A. N. OTHER WAY