NO COVER STORIES
Most of your money buys cover stories.
Our story is simple and bold.
David Apel, the perfumer that created OR/2018, also created Black Orchid for Tom Ford. The fragrance house that created COLLECTION/2018 also makes Le Labo, Tom Ford, Jo Malone, Frederic Malle… This lets us put the money otherwise spent on gimmicks, mood stories, travel tales, or inflated brand egos, into better use.
IT’S WHAT’S INSIDE THAT MATTERS
The Rolex watch, Birkin Bag, and designer shoes are visible status symbols. You pay for quality, but mostly for badge value.
Fragrance is different. It doesn't wear a badge.