SIMPLE IS THE NEW BOLD
Brands spend a disproportionate amount of money on marketing and gimmicks, leaving only a small budget for the product itself.
A. N. OTHER is different. Everything we do is stripped back to the barest essentials.
The confidence to spend less on nonsense allows us to invest more in exceptional ingredients.
Ariella Appelbaum, Founder
Catherine Selig didn't hold back when we freed her from the restraint of budget, and used the most expensive rose from Grasse.
It takes 1 ton of handpicked rose petals – enough to fill a barn – to manually extract 1kg of the rose that WF/2020 is made with.
Our bold concept of putting your money inside the bottle paid off when The Fragrance Foundation nominated WF/2020 for the prestigious 'Perfume Extraordinaire' 2020 award.
NO COVER STORIES
Brands spin expensive cover stories to dress up the fact that a handful of multi-billion-dollar companies create perfumes for almost every other brand. You see, the same perfumers design fragrances for Le Labo, Tom Ford, Byredo, DS & Durga, Frédéric Malle, and A. N. OTHER.
Did you know that only 2% of your money pays for what's inside the bottle? Most of your money buys the cover stories.
Not everyone needs a cover story. For those who prefer to put their money inside the bottle, we give a collection designed by award-winning perfumers, with a carte blanche on creativity and no restrictions on budget.
HIGHSNOBIETY called this concept a “revolutionary strategy”. Try 2ml samples of the complete collection for only $25 and get your money back when you buy a bottle.
We offer the greatest perfume designers in the world total creative control, unlimited budgets, and a promise not to tamper with their work.
Carlos Viñals described this opportunity as “Godsent”. And for Patricia Bilodeau it was “a dream come true”.
GENDER-NEUTRAL & CLEAN
The entire collection is gender-neutral.
Our fragrances are free from parabens, phthalates, dyes, toxins, and preservatives. And every single product is 100% vegan and cruelty-free.
Try 2ml samples of the complete collection for only $25 and get your money back when you buy a bottle.
Our planet is priceless. This is reflected in the materials we choose with all our ingredients being sustainable and ethically sourced.
Our fragrances are created under the 'Green Company' seal. Our magnetic caps are made from a thermoset resin in a cradle to grave sustainable manufacturing process and 32% of the resin ingredients are plant-based and come from renewable sources.
Our packaging is also made from recycled cardboard and designed to eliminate the need for a secondary shipping box.
We use the best materials money can buy. Glass bottles from Italy. Magnetic caps and spray pumps from France. Sustainable packaging from the US.
Sure, we know where to get cheap substitutes. But we choose to buy from countries that put the environment first.
This means you can enjoy your fragrances knowing everything you touch is made in a country that respects and protects the environment. Try 2ml samples of the complete collection for only $25 and get your money back when you buy a bottle.